Digital Marketing Online Training Course

  • Course Duration45 Days
  • Course Start16 Jul 2018
  • Course Fee 400

Overview

Thinking of strategies to market the appeal of any business is not an easy job. Hours are to be spent to brainstorm on different techniques to increase the popularity of any brand. The use of traditional marketing strategies such as print medium and commercials on TV and Radio is now considered less result oriented when compared to digital marketing. 

Digital marketing is advertising a brand name or a product through internet via social media like twitter and Facebook or video sites such as Youtube. This mode of marketing helps the product reach a huge number of customers repeatedly. 

Digital Marketing is very cost effective when compared to traditional marketing. If you are intellectually curious, creative, passionate and have an ability to execute your ideas Digital marketing is the right field to opt for. 

As the data and results can be easily recorded with the help of Google Analytics it has become very easy to check if the strategies are working, if not content can be modified to make it better for better marketing. 

We offer online training in Digital Marketing here at Innlearn, where in training would be given by experienced Digital Marketing experts. This course is designed for practical learning therefore most of the concepts will be linked with hands on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimization and  SEO based on instructions. Live experience of analyzing responses with analytical software, launching of dummy display ads, creating optimization of website through Google Adwords are some of the key features of the programme. Certificates are awarded based on the holistic implementation of the digital marketing strategies designed by every student. 


Topics

  • What is digital marketing?
  • How is it different from traditional marketing?
  • ROI between Digital and traditional marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Digital marketing a boon or a Bane ?
  • How can digital marketing be a tool of success for companies?
  • Digital marketing a boon or a Bane ?
  • Video on importance of digital marketing
  • Analysis of recent info graphics released by companies about digital marketing?
  • How did digital marketing help the small companies and top inc
  • Diagnosis of the present website and business
  • Categorization of digital marketing for the business
  • Swot analysis of business, present website and media or promotion plan
  • Setting up vision,mission,and goals of digital marketing
  • What is a website?
  • Types of websites?
  • Layout of websites
  • Website registration
  • Hosting the website practically in the class
  • Integrating the website either static or dynamic
  • Introduction to search engines
  • How search engines works ?
  • Google WebMaster Tool (Search Console)
  • Google Algorithms and Updates (penalities)
  • Business Analysis
  • keyword analysis
  • Web position Analysis
  • Comepetition Analysis
  • On page optimization techniques
  • Off page Optimization techniques
  • Server Side Optimization
  • Black Hat SEO Techniques
  • Report Generation
  • Implementation of SEO on a live project
  • SEO Tools
  • SEO Report card layout and Diagnosis Chart Creation
  • Introduction to Search Engine Marketing.
  • Tools used for Search engine Marketing
  • PPC /Google Adwords Tool
  • Display advertising techniques
  • Report generation
  • Introduction to social Media Marketing
  • Advanced Facebook Marketing
  • WordPress blog creation
  • Twitter marketing
  • Linkedin Marketing
  • Google plus marketing
  • Pin Interest
  • Social Media Analytical Tools
  • How Email Marketing Works?
  • Types of mails
  • What to write
  • how to write
  • when to send
  • Tools used in Email Marketing
  • how to measure
  • What is opt in what is double optin
  • list creation
  • List Management
  • Auto responders
  • Email marketing report generation and its Metrics
  • What is Affiliate marketing
  • Components of Affiliate Marketing
  • How Affiliate Marketing Works
  • How to become a merchant
  • How to become a Publisher
  • Costing techniques
  • Product Allocation
  • Affiliate marketing types
  • Affiliate marketing tools
  • Google Adsense account set up
  • Types of Content marketing practises in Digital marketing
  • How to implement Content marketing
  • How to measure content marketing
  • Introduction to Google Analytics
  • Different types of analytical Tools
  • Report generation
  • Conversion tracking setup
  • Importance of ORM in Digital Marketing
  • ORM tools and Techiniques

Trainer Details

Having 10+ years of experience in real time industry.

Key Features

1. Affordable Course Fee

2. Flexible yet Structured Timings

3. Individual Student Services

4. Engaging, Interactive and Real-Time Learning Experience

5. On-Going Feedback and Assessments

6. Placement Assistance